Prius App Released
9/29/09
Posted by Elizabeth Phelps
Toyota has released a Prius app for the iPhone, and it's pretty cool. It's designed to help Prius owners learn more about their vehicles, but it's also great for those who are curious about the hybrid, as it provides features like a 360-degree interior tour. Be sure to search for it in the App Store-- it's free!
Take a Tour of the 2010 4Runner
9/29/09
Posted by Elizabeth Phelps
The new 4Runner hits Oak Lawn Toyota's showroom this Fall... Here's a little something to whet your appetite...
2010 Toyota 4Runner Already a Hit
9/29/09
Posted by Elizabeth Phelps
The reviews are in, and the experts are raving about the new generation Toyota 4Runner
Michael Sheena from Examiner.com writes about the SUV’s off-road prowess:
“The 2010 Toyota 4Runner not only evades extinction, it improves the species. The 2010 4Runner promises to be even more of a hoot to drive off-road, but not fall all over itself when it comes to the inevitable twisties that are required to get to your favorite spots.”
Allyson Harwood from Truck Trend says:
“This new 4Runner is an SUV that makes me want to go off-road. Those are getting harder to come by, and it's the only new sport/utility for 2010 that causes that kind of feeling.”
Genius Toyota Camry Commercial
9/29/09
Posted by Elizabeth Phelps
Toyota recently released this commercial for the Camry—it’s worth checking out!
Insight No Match for Prius
9/29/09
Posted by Elizabeth Phelps
Honda’s Insight Isn’t the Threat that Toyota Once Thought
From www.dailytech.com ‘s Brandon Hill
Toyota's third-generation Prius is a certified hit with consumers. While the Prius has been one of Toyota's more popular models in recent years, the 2010 Prius with its promise of 50 mpg has pushed sales and demand into the stratosphere.
At first, however, Toyota was a bit worried over how much damage Honda's cheaper 2010 Insight would do to the sales of its "green" poster child. The Insight has a base price of $19,800 which undercuts the Prius by a few grand. To combat the price gap, Toyota announced earlier this year that it would launch a "stripper" Prius I for just $21,000 to better compete with the pricing of Honda's Insight.
As it turns out, Toyota really had no cause for concern. The Insight hit U.S. streets and failed to generate the sales that Honda had hoped for its latest entry into the hot hybrid field. Most consumers didn't seem to care about the higher price of the Prius due to its better fuel economy (50 mpg combined vs 41 mpg combined), greater passenger/cargo space, better performance, and higher level of tech gadgetry on the options list.
So due to Honda's miss for targeting the second-generation Prius instead of the beefed up third-generation model and strong sales, Toyota has dropped plans to introduce the base Prius I for general consumers. The model will still be made available, however, for fleet customers.
In addition, Toyota is also bumping the price of the Prius II, III, and IV trim levels by $400. The new pricing will go into effect on October 18.
During the month of August, Honda was only able to sell 4,226 Insights in the U.S. However, Toyota managed to move a whopping 18,886 Prius hybrids during the same month.
Toyota Camry Wins a VMA!!
9/16/09
Posted by Elizabeth Phelps
What happens when the Toyota Camry tries to accept its VMA award? View this video to find out!
Tweet Tweet!
9/15/09
Posted by Elizabeth Phelps
Follow Oak Lawn Toyota on Twitter! Yes, we're tweeting at follow@oaklawntoyota.
Prius is just shy of the #1 Commercial Spot!
9/9/09
Posted by Victoria Colosimo (Mrs. Phelps is on vacation this week)
An article from today's Dealer Communication's E-Newsletter:
Inching out Prius for best commercial of the year 
MSNBC.com's sixth annual summer TV commercial contest saw an ad for the Toyota Prius almost take the top spot. At
first it looked as though the Prius ad, where people dressed as flowers and butterflies pop up in tune to "Let Your Love Grow," had the best commercial honor in the bag, writes MSNBC. "It was weird, it was happy, it used cool technical elements, it even had a YouTube behind-the-scenes explanatory video. Definitely a neat ad. But just when it seemed like the Prius was on the fast track to victory, it was knocked flying by a Crazy Train." Bottom line: This year's best commercial honor goes to Ozzy Osbourne for his series of Samsung Mobile cell phone ads, specifically, one in which he must text to make himself understood, and another in which he uses his phone as a personal assistant, including using it to discover a bathroom he didn't know his mansion even had.
See the Prius ad
Almost-New 2009 Toyota 4Runner
9/3/09
Posted by Elizabeth Phelps
Looking for a 2009 4Runner, but can't find one thanks to depleted inventory? Just check out Oak Lawn Toyota's pre-owned lot, where there's a 4Runner with only 123 miles just waiting to be driven!
